If you were going to find a cool crowd anywhere then last night’s opening party of Urban Outfitter’s new Camden store sounds like a pretty great place to start. Style Hunter hit up the new space, where a bevy of fashion industry beauties wardrobe’d up in lots of denim, along with pool-slides, monochrome and a headscarf or two. We also noticed a continuing penchant for dip-dyed locks.

In addition to the looks on show and the great DJs, live illustrators and keen revellers heading to a tattoo parlour, Urban launched their first ever mini video, which you can watch below. It’s a presentation of their autumn/winter products, so start that shopping list today…

The Urban Outfitters AW13 Look Book from Urban Outfitters Europe on Vimeo.