In May, J Brand turned its attention to party dressing with a new capsule collection of sleek, ultra-luxe black jeans. The premium stretch jeans came in three cuts, all featuring 24-karat gold-plated hardware, and new Brit ‘It’ model, Sam Rollinson, was cast as the face of the campaign.

Cut to today and the cult denim label behind everyone’s favourite skinnies is back with the brand new Autumn Winter 2013 campaign – and Sam’s made a return too. Tuning into that tough chic vibe, the model strikes a pose in the new photo-ready style, aka: the season’s hero denim.

It’s an amazing patented technological fabric which basically creates a photoshop’d silhouette, giving the slimmest, smoothest appearance with a unique holding power that is super comfortable and never sags. We advise you get them before they go.

British fashion photographer Craig McDean is the man behind the lens. ‘Working with Sam Rollinson on the J Brand fall campaign was a pure delight,’ he exclusively told Grazia Daily. ‘She brought a sense of professionalism and her own unique character and beauty to the pictures that expressed the modernity of the clothes perfectly. It was a great collaboration.’ Did anyone say One To Watcj

See the full campaign in the gallery above…