Ooh the interwebs have been awash with excitement ever since Marc Jacobs first announced his foray into beauty territory some few months ago, and now the ad campaigns for the products have emerged and, as predicted, they’re gorge.

The American fashion designer debuted a handful of products from the forthcoming line on Sephora.com a few days ago, causing an equally as predictable stampede. Not a single speckle of eyeshadow or a smudgen of lipstick left. But! One of the ads from the line’s autumn winter ad campaign, featuring model Edie Campbell and Ondrian Hardin have just been unveiled.

The ads see Campbell sporting a blue-and-purple smoky eye that we’re dying to know how to apply, while Hardin sparkles in gold shadow and one of the line’s most-buzzed-about products; the black eyeliner. All magnificently bold; would we expect anything less from the fabulous designer

Back in May MJ exclusively gave Grazia Daily a hint at what we could expect: “The Magic Marc’er Precision Pen Eye Liner is the deepest, glossiest, blackest black on the market and the Style Eye-Con No.7 palettes are each and all perfect for creating the character one feels like showing the world on any given day or night.” Evident in the ad campaign, deffo.

We rounded up the ten things you need to know about the products set to be unleashed on August 9.