Following in the wake of their London Collections: Men debut, New York based label Rag & Bone took to the streets of the big city for their forthcoming Autumn Winter 2013 campaign – the first which includes their menswear campaign. Captured by legendary photographer Glen Luchford, the candid shots feature Hollywood fast risers Lea Seydoux and Michael Pitt and Grazia Daily has an array of exclusive behind the scenes shots for you to feast your eyes on.

Behind The Scenes On Rag & Bone’s Autumn Winter 2013 Campaign

Following in the vein of the effortlessly laid-back cool the label have become well known and loved for, Lea and Michael were reportedly not given any direction for the shoot: “We wanted it to feel quite raw,” David Neville, one half of the duo told Dazed. “The premise was simply them in rag & bone doing whatever came naturally.

Behind The Scenes On Rag & Bone’s Autumn Winter 2013 Campaign

Pitt, who fronts the brand’s first menswear campaign even went so far as to smash his own guitar during the shoot. “He just turned up with it on set and at the end of the day smashed it up on the street. He said something to the effect that it was his gift to the shoot,” revealed Marcus Wainwright, the brand’s managing partner.

“For us, it’s all about using individuals we view as iconic characters and Léa and Michael absolutely represent the spirit of the brand,” he added. “They’re both genuine, cool people.”

Behind The Scenes On Rag & Bone’s Autumn Winter 2013 Campaign

Neville agreed: “They both have confidence and couldn’t care less about what other people think – attractive traits in both sexes.” And don’t they look dashing.

By Alya Mooro